Hayley Barna is the co-founder of Birchbox alongside Katia Beauchamp. A product of Harvard Business school for MBA and Harvard University for undergrad, she and Katia was able to develop the company’s trademark “try, learn, buy”. This approach invites new brands into customers’ lives and helps guide them through the discovery process.
In one of her interviews, Hayley shared how she stays in shape. She said, “I try to make small changes to increase the amount of activity I get on a typical day, like walking instead of taking a cab or going a little further to pick up lunch than necessary. On the weekends, I like to run by the river and am always up for trying a new type of exercise class. I just got a Classtivity passport to help my explorations!”
She added, “On the weekends I have no excuse not to carve out time for serious exercise. My boyfriend and I like to go for runs along the Hudson River. Another trick is making dates with friends that include exercise like a barre class, indoor rock climbing, or a long walk.”
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