Janine Allis is well-recognized for her appearances as a “shark” on Shark Tank. She is, by the way, the founder of Boost Juice and part-owner of Retail Zoo, which is the parent company of Boost Juice, Salsa’s Fresh Mex Grill CIBO Espresso and Hatch. Her juice and smoothie empire became known internationally which made her name quite remarkable in the world of fitness.
The Boost’s mission is to bring healthier and promising diet to its consumers. According to Janine in an interview, “Here at Boost, we are on a mission to make being healthier easier. Look around us. We are a nation that is gaining weight right in front of our eyes. But it’s not just that we’re getting fatter; to top it off we are also getting unhealthy because of what we are choosing to eat – which is mostly empty calories or simply not real food. This includes things like fizzy drinks and lollies. At Boost we believe that eating healthy shouldn’t mean eating food that tastes like cardboard; it’s about healthy tasting great.”
She added, “I want all Australians to start to eat better, feel good and look great but most importantly, to start consuming real food. Think about it; look at the back of a packet of food you are going to eat. If most of the ingredients are words you cannot understand and lots of numbers and letters, it is simply not real food. I follow Dr John Tickell’s theory on the Low HI diet. Simply put, I eat – and at Boost we create – products that are simply LOW HI: LOW HUMAN INTERVENTION. You will never have a weight problem if you live this philosophy.” So you see, it’s no surprise why she’s always healthy and fit. Being a health enthusiast and a founder of Boost Juice really gives benefits to her.
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